The opposite of a good idea can be another good idea
Helping millions of amazon customers across the globe to own their mornings.
AMAZON LAUNCHPAD EXISTS TO SURFACE THE MOST BIZARRE BUT BRILLIANT STARTUP-MADE PRODUCTS TO HUNDREDS OF MILLIONS OF AMAZON CUSTOMERS. PRODUCTS THAT DON'T JUST BELONG IN THE FUTURE, BUT SHAPE IT. AS PART OT THIS BRIEF, WE WERE CHALLENGED TO CREATE A DESIGN FOR A TREND COLLECTION AROUND THE TOPIC OF 'MAXIMISE YOUR MORNINGS'
The concept of absurd joy
TOGETHER, WE HAVE DEVELOPED A CONCEPT OF 'ABSURD JOY' TO EMBRACE THE SPIRIT OF THE UNKNOWN. IT AIMS FOR THE ENTIRE SHOPPING EXPERIENCE, FROM DESIGN TO MESSAGING, TO FEEL LIKE A DELIGHTFUL ESCAPE FROM REALITY. THE MAIN CHALLENGE OF THE BRIEF WAS TO INJECT THE ABSURDITY INTO A STANDALONE TREND COLLECTION WITHOUT LOSING ITS UNIQUE POSITIONING – HELP PEOPLE MAKE THE MOST OF THEIR MORNINGS.
Nothing says “good morning” like bright blue skies and warm sun rays. We wanted our collection to bring that same sort of feel-good energy.
CONTENT SKY
00CBFB
YOLK YELLOW
FEE856
the making of ‘own the morning’
My task was to search for the pieces of the puzzle and join those in an absurd-filled frankenstein.
AS OPPOSED TO ABSURD JOY THAT HAD CUSTOM PHOTOGRAPHY, TREND COLLECTIONS WERE ENTIRELY STOCK IMAGE.
UNEXPECTED CONSTRUCTS
TWISTED ANGLES
ELEVATED PERSPECTIVES
EXPRESSIVE GESTURES
the making of ‘own the morning’
CONTENT SKY
00CBFB
YOLK YELLOW
FEE856
EXPRESSIVE GESTURES
TWISTED ANGLES
ELEVATED PERSPECTIVES
EXPRESSIVE GESTURES
